How to get a vevo: step-by-step guide for musicians
Understanding VEVO: What It Is and Why It Matters
For aspiring musicians, having a digital presence is crucial in today’s music industry. One of the most significant platforms for artists looking to showcase their work is VEVO. Established in 2009, VEVO is a joint venture among major music companies, primarily serving as a platform for artists to release their music videos. Understanding what VEVO is and its role in an artist’s career can help you explore its benefits.
VEVO offers a variety of services that are tailored towards providing artists a professional channel to reach their audience effectively. Here are some reasons why having a VEVO channel can play an important role in your music career:
- Increased Visibility: VEVO’s association with platforms like YouTube and its vast audience reach brings greater visibility to your music videos.
- Professional Branding: A dedicated VEVO channel provides a professional image that can attract fans and industry professionals alike.
- Analytics and Insights: Artists can benefit from detailed analytics about their video views, ensuring smarter marketing and targeted outreach.
- Monetization Opportunities: Partnering with VEVO opens up various monetization options, allowing artists to earn money through their content.
Preparing Your Application for a VEVO Channel
Before embarking on the journey to create a VEVO channel, it is essential to understand the prerequisites and to prepare adequately. Artists looking to apply must meet specific requirements. Here’s a detailed breakdown of what you need:
Basic Requirements
- Original Music: Artists must have original compositions and music videos that clearly represent their work.
- Professional Production Quality: Your videos should have a decent production quality to be considered for VEVO. This means investing in good recording, filming, and editing.
- A Record Label or Music Distribution Service: Generally, having a record label is crucial. Independent artists should partner with a distribution service that has VEVO relations.
Document Preparation
Once you meet the basic requirements, it’s time to gather the required documentation:
- Music Video Links: Provide links to your music videos that demonstrate your artistic style and capabilities.
- Artist Biography: Prepare a concise biography that outlines your music journey, influences, and achievements.
- Press Kit: Compile a digital press kit that includes press releases, promotional photos, and any notable features or interviews.
Having all these documents ready simplifies the application process and increases your chances of approval.
How to Secure Your VEVO Channel: A Step-by-Step Guide
If you’re ready to take your music career to the next level, here’s a thorough guide on how to get a VEVO channel. Follow these steps to increase your chances of successfully launching your channel:
1. Partner with a Music Distribution Service
The first step towards launching your VEVO channel typically involves aligning with a music distribution service. These platforms act as intermediaries between artists and VEVO, facilitating the application process. Here are some popular distribution services:
- DistroKid: Known for its speed and ease of use, DistroKid allows artists to upload music to various platforms, including VEVO.
- CDBaby: Offers a broader range of services for leveling up your music distribution and can also aid in securing a VEVO channel.
- TuneCore: Provides customizable distribution options along with promotional services that may help in VEVO application.
2. Submit Your Application
Once you’ve partnered with a distribution service, submit your application for a VEVO channel. Ensure that the following is in order:
- Artist Name: Make sure your artist name is clearly stated and consistent with other platforms.
- Video Links: Submit links to your music videos and ensure they are fully optimized for viewing.
Your application will undergo a vetting process. Keep in touch with your distributor, as it may take some time to receive feedback.
3. Create and Upload Quality Content
While waiting for your application status, seize the opportunity to enhance your content. Creating high-quality music videos and engaging with your audience can make a significant impact.
- Engagement: Reply to comments on your videos and engage with your audience on social media.
- Regular Releases: Consistently release new music or videos to keep your fans engaged and interested.
VEVO channels benefit significantly from social media exposure. Integrate your VEVO channel links on your social media profiles to direct traffic. Consider these methods:
- Promoted Posts: Utilize paid ads on platforms like Instagram and Facebook to promote your VEVO channel.
- Cross-Promotion: Collaborate with other artists on social media to tap into their fan base.
Advantages of Having a VEVO Channel as a Musician
Securing a VEVO channel comes with a multitude of perks that can enhance your career as a musician. Here are some significant advantages to consider:
Enhanced Discoverability
One of the paramount advantages of having a VEVO channel is the enhanced discoverability it provides. VEVO is a recognized platform, and videos posted here often receive recommendations on YouTube. This means:
- Broader Audience Reach: Your music can be introduced to audiences who may not have discovered you otherwise.
- SEO Benefits: VEVO channels are optimized for search engines, making it easier for your videos to appear in search results.
Brand Partnerships and Sponsorships
Having a VEVO channel can open opportunities for brand partnerships and sponsorship deals. Businesses often look to collaborate with artists who have a professional online presence. This means that your VEVO channel can be a ticket to:
- Merchandising Deals: Brands might approach you for collaborations which can lead to exclusive merchandise opportunities.
- Music Promotion: Collaborations with brands can promote your music to a wider market.
Exclusive Features and Opportunities
VEVO is linked with several music industry events and opportunities. Artists with a VEVO channel might get invited to exclusive showcases and music events. Not only does this mean exposure, but it can also be an avenue for:
- Networking Opportunities: Meeting other artists, producers, and industry professionals can lead to exciting collaborations.
- Performance Opportunities: Many events look to VEVO artists for live performances, enhancing your visibility further.
Best Practices for Maintaining Your VEVO Channel
Regular Content Updates
Continuing to update your channel with fresh content is essential. This means:
- New Music Videos: Aim to release new tracks or albums regularly to keep your audience engaged.
- Behind-the-Scenes Content: Sharing glimpses into your creative process can foster deeper connections with fans.
Engage with Your Audience
Your audience is an integral part of your musical journey. Engaging with them can be a game-changer, so consider:
- Host Q&A Sessions: Interacting with your audience through social media sessions can generate more interest in your VEVO channel.
- Fan Contests: Run contests that encourage fans to interact with your music and videos.
Analyze Performance Data
Ensure to regularly check your VEVO analytics to understand how your content is performing. Key metrics to focus on include:
- View Counts: Gauge which videos are performing the best and why.
- Audience Retention: Understanding how long viewers are watching your videos can help refine your content strategy.
The journey to establishing a VEVO channel can allow musicians to elevate their career and reach new heights. By focusing on quality content, engaging with your audience, and leveraging available opportunities, artists can effectively navigate the competitive landscape of the music industry with the support of VEVO.
